Builders need to show the type of project they want more of.
A site full of generic construction imagery makes it difficult for customers to judge fit. Real extensions, renovations, kitchens, structural work and completed projects are much more persuasive.
The site structure should separate the profitable job types, explain the process and establish the geographic area in which you actually want to work.
Particularly valuable content
- Before-and-after project photography
- Individual service pages for major job types
- Case studies with location, brief and outcome
- Clear enquiry qualification so unsuitable jobs are filtered early
- Accurate insurance, association and accreditation information
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