{"id":10,"date":"2026-09-13T20:56:46","date_gmt":"2026-09-13T20:56:46","guid":{"rendered":"https:\/\/lowcostwebsitedesign.co.uk\/electrical-demo\/about\/"},"modified":"2026-09-13T20:56:46","modified_gmt":"2026-09-13T20:56:46","slug":"about","status":"publish","type":"page","link":"https:\/\/lowcostwebsitedesign.co.uk\/electrical-demo\/about\/","title":{"rendered":"About"},"content":{"rendered":"<h2>Built as a brand, not a template<\/h2>\n<p>Northline Electrical is not a real contractor. It is a proposition website created by Low Cost Website Design to prove that a streamlined low-cost build does not have to reuse the same visual language from one business to another.<\/p>\n<h2>Why it looks this way<\/h2>\n<p>The site uses an industrial editorial system: hard borders, electrical yellow, near-black surfaces, condensed typography, monospaced utility text and technical diagram motifs. It deliberately contains almost no lifestyle photography.<\/p>\n<h2>What sits underneath the design<\/h2>\n<p>The WordPress build includes seeded service pages, local landing pages, enquiry handling, title and meta logic, structured-data examples, responsive navigation and explicit noindex protection for the fictional business.<\/p>\n<h2>Part of the LCWD proposition estate<\/h2>\n<p>The objective is not to rank this demo. It is to give prospective customers a working website they can click through and compare with other proposition sites built in completely different visual styles.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A fictional electrical contractor brand built to demonstrate a distinctive LCWD website direction.<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-10","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/lowcostwebsitedesign.co.uk\/electrical-demo\/wp-json\/wp\/v2\/pages\/10","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lowcostwebsitedesign.co.uk\/electrical-demo\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/lowcostwebsitedesign.co.uk\/electrical-demo\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/lowcostwebsitedesign.co.uk\/electrical-demo\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lowcostwebsitedesign.co.uk\/electrical-demo\/wp-json\/wp\/v2\/comments?post=10"}],"version-history":[{"count":0,"href":"https:\/\/lowcostwebsitedesign.co.uk\/electrical-demo\/wp-json\/wp\/v2\/pages\/10\/revisions"}],"wp:attachment":[{"href":"https:\/\/lowcostwebsitedesign.co.uk\/electrical-demo\/wp-json\/wp\/v2\/media?parent=10"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}